Our Story

Greencraft is returning to the roots of the cannabis culture.

Greencraft was born from a love for precision growing and the passion to bring craft quality to others.

Greencraft was born from a love for precision growing and the passion to bring craft quality to others. With a culmination of respect for the past and a promising future, we represent an appreciation for the old ways and a reverence for the beauty in the innovative new growing processes.

We believe the small-batch craft producer is the perfect model for cannabis production in this new environment. We pride ourselves in the personalized care of each plant grown in our facility, and the attention to detail in every step of the growing process is the advantage we have over the unmanageable and oversized industrial corporate cannabis producers.

No shortcuts have been taken in the construction of our brand new 7000 sq foot facility located in the beautiful Rural Municipality of Dauphin, Manitoba. We are proud to call Dauphin our home and thank the community for their support along this journey. With the design and build phase of our world-class facility being completed in just over two years, every custom detail has been designed for one thing only, the production of the highest-grade cannabis flower available.

Our Team

“Our story is just beginning. Our passion has always been here.”

When it comes to growing high-quality cannabis, experience is the most important tool a cannabis producer can use. Having a very small group of dedicated and experienced professionals gives us the advantage of having an intimate setting with our plants and being able to visit and inspect every single plant in our facility daily.

Meet the Grow Team below

Eric Greening - Quality Assurance, Responsible Person in Charge

Eric Greening is the Founder of Greencraft Cannabis, a company committed to producing premium, craft-quality cannabis while honoring the plant’s rich cultural heritage. With years of experience in cannabis cultivation, Eric has witnessed firsthand the challenges facing the industry as it transitions into the legal market.

Recognizing that many consumers are dissatisfied with the quality of cannabis available in Canada, Eric saw an opportunity to address a key issue: the dominance of large-scale, industrial production models that have compromised the plant’s quality and connection to its roots. In response, he founded Greencraft Cannabis to focus on cultivating high-quality, hand-crafted cannabis that meets the growing demand for superior products.

Through Greencraft, Eric is working to restore the passion and craftsmanship that made cannabis a beloved product, ensuring that consumers have access to the premium, small-batch, thoughtfully produced cannabis they deserve.

Danny Whyte - Legacy Master Grower, Alternate Responsible Person in Charge

If you are looking for the definition of a Legacy Master Grower, look no further than our man on site, Danny Whyte. With over 40 years of experience in cannabis cultivation, and more importantly the cannabis culture, Danny has the skills and knowledge that can only be gained by the passion of growing this special plant for so many years.
Danny brings with him not only his experience in cultivation but also his time-tested legacy genetics. These cannabis strains, which have been perfected over many years of careful and precise selection processes, have been deemed fit to enter the Greencraft lineup and he looks forward to sharing them with you.

Danita Whyte - Alternate Master Grower

To say Greencraft was lucky to find such passionate botanists specialized in cannabis would be an understatement. Also, with over 40 years of experience, Danita is our Alternate Master Grower on site. As a team, Danny and Danita cannot be beaten. Danita’s skills shine not only in the cannabis grow rooms, but also in the very important area of after harvest care. Experience in executing a proper dry and cure period for cannabis plants cannot be overlooked and we know our consumers will appreciate the extra care that Danita puts into the process.

Jay Whyte – Assistant Master Grower / Processing Specialist

With years of hands-on experience in both the cannabis and industrial hemp industries, Jay brings a wealth of knowledge and expertise to Greencraft. His deep understanding of plant cultivation is complemented by his mastery of post-harvest care and flower processing. Jay ensures that every stage of the growing process, from seedling to harvest, is handled with precision. His meticulous attention to detail guarantees that the work continues even after the plant is harvested, maintaining the highest standards of quality in every batch.

Genna Whyte – Grower / Processing Specialist

An intuitive understanding of customer preferences and market trends is essential in the cannabis industry, and Genna excels in both areas. With a keen eye for emerging trends and a strong foundation in the cultural and social significance of cannabis, her insights are integral to Greencraft's ongoing success. Genna specializes in plant maintenance and after-harvest care, ensuring that every product is carefully nurtured throughout its lifecycle. Her role on-site at the Greencraft facility is pivotal in upholding our commitment to quality and innovation.